The problem

Breaking into a new vertical means rebuilding your social proof and messaging from scratch. The client had deep SaaS case studies but nothing that would resonate with a manufacturing MD. No existing network in the space.

What we built

• ICP research sprint: manufacturing companies 50–250 headcount, UK-based, no marketing function, recent growth signal
• LinkedIn outreach via HeyReach targeting MDs and Operations Directors
• Cold email sequence with manufacturing-specific pain points and a re-framed value prop
• Coordinated LinkedIn + email touchpoints on a 7-day cadence
• Positioning workshop to adapt SaaS case studies into analogous manufacturing narratives

The result

9 discovery calls in 5 weeks from cold. Two converted to 6-month engagements within 8 weeks of the first call.