The problem

Years of adding tools reactively had created a fragmented stack: two cold email platforms, an enrichment tool that duplicated Clay’s output, and a domain portfolio with near-zero deliverability after a spam complaint incident.

What we built

• Full stack audit and deprecation plan
• Rebuilt on: Clay (enrichment) + Smartlead (sending) + n8n (orchestration)
• New sending domain infrastructure: 12 domains, fresh warmup cycle
• Re-architected enrichment waterfall to eliminate duplicate provider calls
• CRM sync via n8n so every reply and meeting auto-logs to HubSpot

The result

Stack cost dropped 62%. Domain health recovered to 91 within 3 weeks. Month two post-rebuild: 11 qualified meetings from outbound alone.