Clay is the data enrichment hub at the centre of any modern outbound stack. Connect it to your CRM, define your ICP, and let Clay cascade through providers — Clearbit, Apollo, Hunter, LinkedIn — stopping the moment it finds what it needs.

What we use it for

• Building ICP lists from scratch using multi-source enrichment
• Stitching together company + contact data in one table
• Triggering workflows when accounts hit intent signals
• Personalising outreach at scale via AI columns

Pricing

Starts at $149/mo. Most clients need the Growth plan ($400/mo) once volume picks up.