n8n is the automation backbone of a lean GTM stack. Self-hosted or cloud, it handles the orchestration logic that would otherwise require a dev: CRM syncs, Slack alerts, enrichment triggers, and multi-step data pipelines.

What we use it for

• Routing new leads from Clay → CRM → outreach tool automatically
• Syncing reply data back to CRM in real time
• Triggering Slack alerts when high-intent signals fire
• Deduplication workflows before lists enter sequences